SEO is a term associated with Search Engine Optimization, a process that attracts more readers to a web page from search engines. Websites can be edited in order to improve their search engine visibility, with the aim of appearing at the top of the list of results when it comes to a popular search term. The higher they are in the results displayed for a term, the more people will click on it.
Search engines like Google or Bing serve as powerful indexes of web pages. Users use search engines to find web pages with information about a particular topic or subject, and search engines return results with a list that is ranked based on the similarity and authority of each web page related to that topic or subject that the user is looking for. . The more specific a web page is about the search term, the more likely it is to appear at the top of search results. The website should also have a good authority to appear at the top of the list and it usually happens that many websites are related to it in relation to the required subject or topic.
Google provides its guide to demonstrate how web pages can work with search engines and ensure that content is indexed properly. The SEO process becomes more competitive when many web pages tend to appear at the top of the results list for a popular term.
SEO can be especially important for reputation management around a specific term, such as a name. If the brand wants to control what information is displayed when people search for that name, it must ensure that its page appears above the others that are in the search engine results. The brand must push forward the positive things and remove the negative ones.
Several factors can affect a web page’s ranking in search results lists, including relevance and authority. Search engines like Google use a secret algorithm to rank their list of results and SEO professionals spend a lot of time trying to figure out what these factors are and how they can best use them for their system.
If the web is full of criticism of a brand, those web pages will appear when people search for that brand. An SEO-based reputation management strategy would involve adapting web pages to positive things and trying to rank those web pages above the negative ones in search results, hiding the latter from ordinary browsers.
